Nzo kicked off in 1998 with a store in the main street of Rotorua, a central North Island town that would become the mountain biking capital of New Zealand, if not the Southern Hemisphere.
Life partners Glen Anderson and Gaz Sullivan had bailed out of their successful design businesses in Auckland to make the move from the big smoke to the big steam.
We made things out the back, and sold them out the front, and hundreds of early adopters of the brand new sport used Nzo kit and gave us the feedback that informed our designs.
Nzo has been in behind nearly every mountain biking event in Rotorua since we got started, especially in the early years when the sport was in its infancy and needed all the support it could get. We have backed some epic events: supplying merch for the '06 UCI Worlds, becoming naming sponsor of the 2017 Singlespeed Worlds, backing nearly every edition of the Moonride, Nduro, club events, it has been a very entertaining couple of decades. Nzo is still supporting events, as well as other community projects like the RideRotorua information site at riderotorua.com, and planting native trees with TipuWai as a way of giving back to the planet for every Nzo order that is shipped.